Street Date:
February 28, 2003
Format:
CD
CD UPC:
724385197628
SRP:
$9.99
Genre:
AMRKXX
Status:
Available
View Track List
Product Overview

Over the course of three uniquely creative albums, Switchfoot has become one of the most respected bands in Christian music. Millions have heard their music through numerous films and television programs, and they have toured relentlessly for the past 5 years.

Building on the massive awareness from their significant contributions to the Gold-selling "A Walk To Remember" soundtrack (including a duet with Mandy Moore), San Diego-based Switchfoot return with their new album, The Beautiful Letdown. Their most mature, diverse and acclaimed album to date, they have re-defined the trademark "Switchfoot sound", exploring new musical territory.

Buy! Here's Why!

  • Major Mainstream release through Columbia Records!
  • 500,000 new fans! 5 Switchfoot songs featured on the Gold-certified "A Walk To Remember" movie soundtrack!
  • Established sales base - Switchfoot has sold over 210,000 units!
  • Aggressive CHR & Rock Radio plan
  • Confirmed Christian media! Cover of 7ball (Feb), CCM feature (Feb), CCM New Releases feature (Jan), R&R (tbd)


RADIO/VIDEO

  • Street week radio sponsored concerts in top CHR/Switchfoot markets
  • "More Than Fine" first single to Christian radio
  • "Meant To Live" first single to Christian Rock, College, and Commercial Alternative formats
  • Radio promotion plan includes several singles to Christian CHR & Rock formats
  • "You Already Take Me There" music video aired on M2's 120 Minutes


PUBLICITY

  • Confirmed Christian Media: Cover of 7ball (Feb), CCM feature (Feb), CCM New Releases feature (Jan), R&R (tbd)
  • Major media pitches to key publications


RETAIL PROMOTION

  • $11.99 intro price
  • Custom retail promotions at top Switchfoot/Rock accounts
  • $15.00 encap offset with two Switchfoot CDs KIT51976


CONSUMER promotion

  • Massive consumer sampling, including HearITFIRST.com New Music Sampler (150,000), Parable Super Saturday Sampler (40,000), and Simply Sampler (150,000)
  • Agressive Grassroots promotions
  • On tour Spring 2003
  • Switchfoot retail CD Samplers available! Perfect as "Free with purchase" promotion with other Rock titles


INTERNET

  • Heavy online promotions
About Switchfoot
Over the course of 19 years, Switchfoot has become one of the most respected bands in Christian music and is known for creating groundbreaking music that is compelling for both its sound and presence, and socially aware lyrics. With hits like “Dare You To Move,” “Meant To Live,” and “Love Alone Is Worth The Fight,” Switchfoot has sold over 5.7 million albums.
For Fans Of
Relient K, Third Day