In-Store Date:
March 18, 2014
Format:
Trade Paper
Book ISBN:
9781617952746
SRP:
$14.99
Status:
Return Only
Book
Product Overview
BOOK HOOK
Second in the new series from Ted Dekker, master of suspense, whose books have sold 9 million copies. Humming with intensity, Water Walker is a raw adrenaline rush from first page to last.

CONTENT
My name is Alice Ringwald, but the man who kidnapped me says that’s a lie.” Thirteen-year old orphan Alice Ringwald has no memory beyond six months ago. The only life she knows is the new one she’s creating one day at a time with the loving couple that recently adopted her and gave her new hope. That hope, however, is shattered one night when she is abducted by a strange man. In a frantic FBI manhunt, he vanishes. So begins Water Walker, a modern day parable that examines the staggering power of forgiveness, and reminds us that it’s possible to live free of the hurt that keeps our souls in chains.

TED DEKKER:
Ted Dekker is a New York Times best-selling author of over thirty novels. Heralded as a “master of suspense” by Library Journal, Dekker has sold millions worldwide, establishing himself as one of the most widely recognized author brands. Dekker was born to missionaries and grew up among cannibals in Indonesia, and his peculiar upbringing gives him a unique perspective outside the cultural bubble, allowing him the freedom to share provocative insights in his fiction. He resides in Austin, Texas, with his wife and children. You can find him at Teddekker.com and Facebook.com/teddekker.

MARKETING:
24-CITY FALL TOUR: Market seeding begins with a 24-city live event tour in partnership with churches and Christian colleges (10/22--11/16).
FACEBOOK ADVERTISING: Multi-month Facebook ad campaign reaching Dekker fans as well as fans of Christian fiction, with a minimum goal of 5 million unique impressions per month.
YOUTH GROUP PROMOTION: Multi-month advertising/direct mail campaign via Interl’inc to 15,000 youth leaders, representing nearly 150,000 teens and college students.
TOUR MARKET PROMOTIONS: Targeted Christian radio, print, and online promotions in each live event city beginning late December, leveraging the fall appearances and driving fans to retail.
GOODREADS.COM CAMPAIGN: A “discover” campaign to the 18 million members of Goodreads.com, beginning 30 days ahead of publication date, driving interest in the book and directing readers to retail.
SOCIAL MEDIA: Drive retail sales and word-of-mouth chatter with a 30-day Twitter excerpt campaign, Facebook quote and free chapter viral share initiative.
Month of release to over 50,000 fiction readers, offering a free chapter download and more.

BOOK SPECS:
SHIP DATE: February 24, 2014
IN-STORE DATE: March 18, 2014
ISBN: 9781617952746
FORMAT: Trade Paper
TRIM SIZE: 5.5 x 8.5
PAGES: 304
RETAIL PRICE: $14.99
CARTON QTY: 36
CATEGORY: FIC026000 / FICTION / Religious
Dove Review
PREVIOUS TITLES:
The Books of History Chronicles:
Showdown, 9781595546135
Sinner, 9781595540089
Saint, 9781595546142