In-Store Date:
January 21, 2014
Format:
Trade Paper
Book ISBN:
9781617952739
SRP:
$14.99
Status:
Return Only
Book
Product Overview
BOOK HOOK
First in the newest series from Ted Dekker, master of suspense, whose books have sold 9 million copies. Humming with intensity, Eyes Wide Open is a raw adrenaline rush from first page to last.

CONTENT
My name is Christy Snow. I’m seventeen and I’m about to die. I’m buried in a coffin under tons of concrete. No one knows where I am. My heart sounds like a monster with clobber feet, running straight toward me. I’m lying on my back, soaked with sweat from the hair on my head to the soles of my feet. My hands and feet won’t stop shaking. Some will say that I’m not really here. Some will say I’m delusional. Some will say that I don’t even exist. But who are they? I’m the one buried in a grave. My name is Christy Snow. I’m seventeen and I’m about to die.

TED DEKKER:
Ted Dekker is a New York Times best-selling author of over thirty novels. Heralded as a “master of suspense” by Library Journal, Dekker has sold millions worldwide, establishing himself as one of the most widely recognized author brands. Dekker was born to missionaries and grew up among cannibals in Indonesia, and his peculiar upbringing gives him a unique perspective outside the cultural bubble, allowing him the freedom to share provocative insights in his fiction. He resides in Austin, Texas, with his wife and children. You can find him at Teddekker.com and Facebook.com/teddekker

MARKETING:
24-CITY FALL TOUR: Market seeding begins with a 24-city live event tour in partnership with churches and Christian colleges (10/22—11/16)
FACEBOOK ADVERTISING: Multi-month Facebook ad campaign reaching Dekker fans as well as fans of Christian fiction, with a minimum goal of 5 million unique impressions per month.
YOUTH GROUP PROMOTION: Multi-month advertising/direct mail campaign via Interl’inc to 15,000 youth leaders, representing nearly 150,000 teens and college students.
TOUR MARKET PROMOTIONS: Targeted Christian radio, print, and online promotions in each live event city beginning late December, leveraging the fall appearances and driving fans to retail.
GOODREADS.COM CAMPAIGN: A “discover” campaign to the 18 million members of Goodreads.com, beginning 30 days ahead of publication date, driving interest in the book and directing readers to retail.
SOCIAL MEDIA: Drive retail sales and word-of-mouth chatter with a 30-day Twitter excerpt campaign, Facebook quote and free chapter viral share initiative.
ONLINE FICTION BLITZ: Month of release to over 50,000 fiction readers, offering a free chapter download and more.

BOOK SPECS:
SHIP DATE: December 23, 2013
IN-STORE DATE: January 21, 2014
ISBN: 9781617952739
FORMAT: Trade Paper
TRIM SIZE: 5.5 x 8.5
PAGES: 304
RETAIL PRICE: $14.99
CARTON QTY: 36
CATEGORY: FIC026000 / FICTION / Religious
Dove Review
PREVIOUS TITLES:
The Books of History Chronicles:
Showdown, 9781595546135
Sinner, 9781595540089
Saint, 9781595546142