Street Date:
July 13, 2010
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Product Overview
July is typically a slow month for music at retail but WOW has come to the rescue! By leveraging the most popular brand in Christian music, WOW will introduce 12 new and developing artists and provide retail with an effective summer promotion to drive traffic. Here’s how it works: All WOW branded titles (Hits, Worship, Gospel, Essentials, and the brand-new Best Of’s) will be featured on endcaps, promotional areas in retail. Consumers who purchase any WOW product will receive a FREE ‘WOW New & Next’ CD sampler featuring the best new & developing artists for 2010. If by some chance a consumer HAS the entire WOW product line, they can also purchase the CD sampler for $2.99; but seriously, who has ALL the WOW titles…this promotion is built for the upsell!

The artist/track list feature brand-new artists but also developing artists that consumers may have missed in the last few years including Josh Wilson, MikesChair, Remedy Drive, and newworldson. WOW was built for ‘discovery’ and there’s no better brand to introduce music consumers to new artists because WOW is trusted to bring you the best in Christian music. So, if you need a traffic-driving promotion for the dog days of summer, WOW New & Next is your key to beat the summer retail blues!

  • Traffic-driving promotion for summer
  • WOW is trusted brand to bring consumers the best in Christian music
  • Introduces consumers to 12 of the best new and developing artists
  • Encourages upsell for WOW branded product
  • 4 new WOW-catalog titles releasing simultaneously (Best Of WOW 2004, 2005, 2006, 2007)
  • $2.99 or FREE w/any WOW purchase
  • Dove Review
    FOR FANS OF: Francesca Battistelli, Kutless, Matthew West
    About WOW Series
    Established in 1995 with collaboration between Capitol Christian Music Group, Provident Music Group, and Word Entertainment, the three largest Christian music and entertainment companies; WOW releases multiple compilation albums each year, including WOW Hits, WOW Gospel, WOW Worship, and WOW Christmas. The marketing and distribution of WOW is shared among the three companies. The entire WOW branded series (Hits, Worship, Gospel, Christmas, and specialty releases) tops 30 MILLION units in sales.